They’re not tourists, nor business travellers. They’re a mix of both, and they’ve got a name: digital nomads. And they just might be the future of hotels.
They can be found with their laptops in the common areas of Pestana Palace Lisboa, or sitting by the pool, in the gardens, in the bar or in the palace’s glamorous lounges, comfortably reclining on a sofa, eyes glued to a screen. They might look like tourists, but they’re working. They’re independent professionals (iPros) – designers, lawyers, founders of start-ups, journalists –, or employees working remotely for companies, for whom “work from home” has become “work from anywhere”. They’re proof that the world of work is changing and, with it, the profile of new customers. There are those who call them digital nomads. The Pestana Hotel Group calls them guests. And they’re most welcome!
